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Hey Mr B2C Marketer – Have you checked the weather today?
Marketing teams all over the globe will start their 2017 marketing planning process next month. Most agree it’s a pretty rough process, which can take months to work through and often hundreds of...
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Delivering richer real-time experiences in Banking
The same dynamics that have rewritten the rules for virtually every type of commercial relationship are also reshaping the banking industry – and banks are under growing pressure to deliver the rich,...
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Blog series: Making the case for marketing automation – Use case #1
What’s the best way to understand the value and potential of a state-of-the-art marketing automation system? Why not talk to some leading professionals who use the technology every day? Find out what...
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